Cherry Chavalier, 1930’s
Size: 47 x 63 inches
Artist: Roger de Valerio
Inventory # W-3549
This quaint, French poster advertises a drink that was named after a sensational French actor and cabaret singer, Maurice Chevalier!
This French poster artist proved to be a jack of all trades in the printing and publishing world, as well as a great talent. He worked as the art director for two separate magazines– Le Matin (1911 to 1914) and Le Rire (1932). In 1917 de Valerio went to work for the music publisher, Salabert where he spent seven years. Here at Salabert, he designed over two thousand different sheet music covers. After designing covers, he worked as an adviser for the printer Devambez (1926), and from 1936 he served as associate director of advertising for the publisher Perceval.